Concept
Traditional methods of capturing customer feedback often fall short of delivering insights that can be converted into positive actions.
In truth the vast majority of customers stay silent: either they could not be bothered to tell you what they think of your service or they may be embarrassed by confrontation. By the time they come to tell you what they have experienced ‘the moment’ has gone. Or they might just find it too much of a hassle to use your normal feedback channels.
One fact is certain, unhappy customers may not tell you but they will tell many of their friends. This leads to lost revenue and damaged reputation.
Fizzback was established to help companies change the way they listen to their customers. Our vision is to empower consumers to give their feedback at the point of experience, using easy, fast and direct channels. Our objective is to help companies convert this instant feedback into actions that drive customer acquisition and retention as well as other bottom-line economic benefits.>>