fizzback

Aug 07
Press Release

 

FIZZBACK IS NAMED AS FINALIST IN “BEST USE OF TECHNOLOGY”

Blossoming new business, Fizzback, has been unveiled as one of four finalists at the Startups Awards 2007 in the Best Use of Technology’ category, handing it the chance to win the ￡5,000 top prize.

 

The short listing judges were impressed by Fizzback’s concept and potential, placing the business among a handful of lucky finalists plucked from hundreds of entries.

 

Fizzback is an instant feedback service that changes the way companies listen to their customers. Consumers can provide positive or negative feedback at the point of experience, using easy, fast and direct channels, such as text or email. Companies receive the feedback instantly, giving them an invaluable window to immediately address issues – such as product shortages and service deficiency – and improve customer service. Its services are used by some of the largest consumer-facing businesses across a variety of sectors, including travel, leisure, retail, healthcare, financial services and telecommunications. Fizzback is London based and backed by Advent Venture Partners.

 

The Startups Awards, organised by Crimson Business’ Startups.co.uk, comprises of 16 categories, each showcasing the best new businesses in the UK. The overall winner will walk away with a ￡5,000 cheque.

 

Endorsed by the Department of Trade and Industry (DTI) and underlining its commitment to identifying and rewarding the UK’s best new businesses, the fourth annual Startups Awards is organised in conjunction with NatWest.

 

The winners will be unveiled at a prestigious awards ceremony and three-course luncheon to be held at the Royal Garden Hotel in Kensington on Wednesday 31 October.

 

Rob Keve, CEO, Fizzback comments: “Feedback can give companies a real insight into what their customers are experiencing at the front line. Senior management can’t possibly patrol all their shop floors, train carriages, or hotel foyers. So they rely on feedback to tell them what’s going on. Mobile and artificial intelligence technology makes this easy to use for consumers and easy to manage for businesses. It’s great that this innovative technology is recognised by the much-coveted Startups awards.”

 

Startups.co.uk is the UK’s largest independent online resource for budding entrepreneurs and the Startups Awards is one of the leading events on the small business calendar.

 

To be eligible to enter the Startups Awards 2007, businesses must have been trading for less than three years, be privately owned, and employ fewer than 60 people.

 

This year’s judging panel consists of some of the UK’s most successful entrepreneurs, including Martin Webb, entrepreneur & presenter of Channel 4’s Risking It All, Tim Campbell, winner of BBC’s The Apprentice, 2005 and Jonathon Moules, entrepreneurship Correspondent, Financial Times.

 

The judges look at a wide range of criteria; in particular, business success either by increase in sales and unit volume, market research and identification of customer focus, organisational and team building effectiveness, strategic planning, overcoming obstacles and barriers to success, visionary leadership and social and community responsibility.

 

Additional sponsors include BarterCard, brighter business, BT, NetRegs, Yellow Pages, amen, brother, BPS, eoffice and Business Link.

 

For further information about Startups Awards 2007 visit www.startupsawards.co.uk or telephone 020 8334 1680