The Fizzback Group receives $5million investment from Advent
The Fizzback Group receives $5million investment
from Advent Venture Partners
Instant customer feedback provider accelerates growth plans with new funding
London, February 2007 – Advent Venture Partners (“Advent Ventures”) today announces a $5 million investment in The Fizzback™ Group (“Fizzback”), the leading instant customer feedback provider. This round of funding will accelerate Fizzback’s marketing and product development and enable the company to grow its team to cope with strong demand from blue chip customers. Fizzback was founded in 2004 and initially backed by The Accelerator Group and other angel investors, expert in consumer businesses.
Fizzback, formerly known as Instant Market Intelligence, works with large consumer-facing companies, such as National Express, to help them capture, respond to and analyse ‘point of experience’ feedback from their customers. The company provides a service that turns traditional customer feedback into true business information giving modern managers direct and immediate access into their customers’ insights as well as live operational data.
“We believe that Fizzback is creating a new market opportunity with its very innovative and unique customer feedback solution”, said Frédéric Court, Partner at Advent Ventures. “Fizzback has already demonstrated how they can make an immediate impact on consumer-facing businesses by instantly capturing and tracking actual consumer experience, to enable continuous improvements. Fizzback has shown impressive growth since inception and we believe that its team is well positioned to capitalise on this exciting opportunity.”
“We are delighted to have investors of such high calibre participate in this round. To receive strong backing from top venture investor Advent Ventures enables us to launch the Fizzback service across new markets and to build our team”, said Rob Keve, CEO of Fizzback. “We are rapidly executing on our vision to provide any consumer-facing business with the tools to generate, interpret and act on their customers’ feedback. The scale of this investment reflects our commitment to bringing our real-time feedback solutions to a wider market. We welcome Frédéric Court of Advent Ventures to our board.”
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