The Fizzback Group, the instant feedback company, is pleased to announce the appointment of Pierre Lever as Commercial Director.

Pierre’s most recent role was with Forrester Research Inc., the Nasdaq listed technology analysts, where he was Sales Director for Southern Europe, Middle East & Africa. Pierre led Forrester’s significant growth in the region as well as managing the Forrester headquarters in Paris, France. Pierre is highly experienced in the challenges faced by consumer businesses and the importance of customer experience management. Pierre is a qualified lawyer, and an experienced sales professional and marketer. He holds law degrees as well an MBA from IMD in Switzerland.Pierre comments on joining Fizzback”

I was attracted to Fizzback by the ingenuity of its core proposition – instant, in situ customer feedback – and by the quality of the management team. I believe Fizzback will lead the market in next generation feedback systems. The scope of applications are enormous and I am excited about helping us fulfill that potential. Across consumer facing sectors, listening and being responsive to their customers is increasingly high on the CEO agenda– and is precisely what Fizzback helps them to achieve..’’Rob Keve, CEO, The Fizzback Group adds:

“We are delighted to have someone of Pierre’s calibre join our team at Fizzback as Commercial Director. He brings a wealth of commercial and leadership experience from Forrester and a very sharp strategic mind. Pierre will be an instrumental part of our transition from a fast growing business to an international enterprise. He is already helping shape our future direction and most importantly ensuring our clients and prospects receive a valuable service from Fizzback.”

About The Fizzback Group

The Fizzback Group are specialists in instant customer feedback. Founded in 2004, The Fizzback service is an innovative solution for companies to listen and act in real-time to their customers’ comments. Feedback when captured at the point of experience and analysed automatically is a highly powerful tool for businesses to gain fresh and continuous insights into customers ‘top of mind’ reactions. Fizzback enables businesses to derive true economic benefits by driving operational excellence and improving customer satisfaction and retention.

The Fizzback Group is backed by Advent Venture Partners and located in London, UK. Contact details: [email protected] or 0845 067 1000.