“This is more than just a name change,’’ comments Chief Executive, Rob Keve.
“We are confirming our position as the business that enables ‘active listening’. We allow consumers to air their views quickly and directly back to the providers – in so doing we stand for consumer power. Fizzback’s services and ethos are driven by the vision that feedback should be for the masses – not just a vocal minority. That is why we have changed our name, reflecting the live & engaging nature of this service. We believe it represents the future of customer feedback.’’
Fizzback currently provides services to large consumer facing companies. These companies place stickers and posters in their trains, stores and outlets encouraging ‘on the spot’ customer feedback via SMS or mobile email.
“As we continue to grow, the Fizzback brand will become synonymous with active listening and instant servicing. Our fast realising vision is for feedback to be instant and direct; we call this Fizzback. We exist to enable all consumers to Fizzback their opinions and to provide our clients, consumer facing companies, with the tools to react and interpret this Fizzback.”
About The Fizzback Group
The Fizzback Group are specialists in instant customer feedback. Founded in 2004, The Fizzback service is an innovation solution for companies to listen and act in real-time to their customers’ comments. Feedback when captured at the point of experience and analysed automatically is a highly powerful tool for businesses to gain fresh and continuous insights into customers ‘top of mind’ reactions. Fizzback enables businesses to derive true economic benefits by improving customer satisfaction and retention.
The Fizzback Group is located in London, UK. Contact details: [email protected] or 0845 067 1000
