Fizzback is now the leading software provider for Real-Time Customer Feedback and Customer Experience Management (CEM) in call centres. With an ever-growing client base in the contact centre industry, Fizzback has partnered with the Contact Centre Association (CCA) to help drive the benefits quicker and deeper in Contact Centres.
The partnership with the CCA saw Fizzback sponsor their Customer Experience Summit at RBS Gogarburn, Edinburgh at the end of last month. The summit was attended by leading contact centre executives, members of the CCA and holders of the industry renowned CCA Global Standard certification. During the course of day there were a number of presentations and a lively discussion at the round table session, led by Fizzback, into best practices for Real-Time Customer Feedback and CEM within the call centre environment.
By combining industry-leading technology & highly specific best practices with years of contact centre experience, Fizzback are able to transform clients businesses into genuinely customer centric organisations. Fizzback helps its numerous call centre clients to capture the voice of the customer and turn their comments into actionable feedback to inform critical business decisions. By engaging with customers, Fizzback’s clients are able to see real improvement: significant increases in customer satisfaction, customer loyalty and first call resolution.
Fizzback’s Commercial Director, Rowland Adshead who attended the event commented that, ‘Fizzback was delighted to be able to continue its partnership with the CCA at the recent Customer Experience Conference in Edinburgh. The event reinforced the growing understanding that every Customer Experience Management solution must be real-time and multichannel; something that Fizzback have believed in and have been delivering for many years.’
Click here for information on how Fizzback helps companies transform their contact centres. Alternatively email Mike Cooper at [email protected] for further details on Fizzback.
About Fizzback
The Fizzback Group are innovators in customer engagement. Founded in 2004, the award winning Fizzback solution helps companies to listen, respond and act in real-time to their customers’ comments. Feedback captured at the point of experience is analysed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent majority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value and positive word-of-mouth.
About the CCA
The CCA is the global professional body for contact centres. Based in Scotland, the organisation ensures that its membership body includes not only leading global brands, but companies who are committed to creating customer centric contact centres. Only those who meet the CCA’s Global Standard are allowed to join its membership body. The CCA also aims to further improve the services that their members provide by running regular workshops and events to share best practic








