Today Fizzback can announce the release of their Insight Consulting team’s latest white paper entitled: “10 Golden Rules to Master Customer Engagement”. Including anonymised client data from a range of leading brands, Fizzback share some best practices for engaging with customers, capturing the voice of the customer and transforming feedback into genuine business improvement.
The new paper explores each of the golden rules which provide the framework for achieving positive business transformation and customer centricity with Fizzback. The findings highlight the combination of Fizzback’s industry-leading technology and wealth of services and best practices in providing a winning Customer Experience Management solution.
The “10 Golden Rules” are:
1. Define your brand DNA
2. Remember targets are good servants but bad masters
3. Don’t design a survey, generate a conversation
4. Before you aim to delight, get the basics right
5. Make your employees part of it
6. Turn your data into insight
7. Turn your insight into action
8. You’ve raised the bar – now seek perfection
9. Assess wins and secure ROI
10. Remove the blindfold
Along with deep insight and best practices in these areas, the paper also includes a number of indicative case studies from several of Fizzback’s clients across industries including retail, telecommunications, transport and utilities on how they successfully leveraged the Fizzback solution to transform their customer engagement culture. By adopting Fizzback, these clients ensured that they were able to effectively drive the business by the voice of the customer, securing bottom-line business results.
Click here to find out more about “10 Golden Rules to Master Customer Engagement”.
