A Social Media Revolution:
Fizzback has expanded its customer engagement product range to now include new, exciting and innovative Social Media monitoring and analysis. This means that Fizzback now track the Voice of the Customer across every conceivable channel making Fizzback the most complete tool for Customer Experience Management.
The Fizzback Social Media monitoring platform now utilised by a number of globally recognised brands, track comments on popular social media sights such as Facebook and Twitter. The comments are then analysed and categorised using Fizzback’s unique Natural Language Processors and are fed back in real-time to a live dashboard.
Within social media it is of the upmost importance to stop the spread of bad publicity, as one act of bad customer service can be transformed into millions of pounds of lost revenue. The United Airlines YouTube video being one extreme example of many.
To react to these situations the Fizzback system creates Red Flag alerts for customers who leave negative comments, or are categorised as detractors. These customers can be easily recovered with a swift customer service response as proven by Fizzback clients.
In addition to this clients are also able to benchmark against competitors on the same networking sights, allowing a quick oversight of what consumers are saying about rival companies. Keeping a constant track on competitors can give your company the edge and allow you to quickly react to a constantly changing social media environment.
Follow Fizzback on Twitter, LinkedIn and Facebook:
Fizzback has not only introduced its new Social Media Monitoring product for its clients, but has also increased its usage of social media to keep customers and clients alike updated with all the latest Fizzback news and articles where we share our thought leading ideas.
Join the Fizzback LinkedIn Group to get exclusive updates on everything Fizzback. Updated weekly the group contains Fizzback employees, clients and contacts with a discussions board open to all. You can take the opportunity to ask questions about the product or any questions you have on how to maximise your customer engagement (in the collection or use of data). Fizzback will aim to offer the best solution based on its thought leading experience to every question brought up in the group.
Fizzback can also be followed on Twitter @Fizzback where we interact on a daily basis with an ever increasing number of followers. With the constant feed of company information, Fizzback also shares a large number of articles, blogs and relevant findings within the world of customer engagement and customer experience management.
Join Fizzback on our LinkedIn Group, follow us on Twitter @Fizzback or Facebook.
About Fizzback
The Fizzback Group are innovators in customer engagement. Founded in 2004, the award winning Fizzback solution helps companies to listen, respond and act in real-time to their customers’ comments. Feedback captured at the point of experience is analysed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent majority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value and positive word-of-mouth.
