Fizzback were proud to sponsor the Learning Zone at the Customer Contact Association (CCA) annual conference in Glasgow on 16th to the 17th November. During the event Fizzback were able to share their thought leading insight on customer loyalty and retention in three white papers produced for the conference. The titles of the three white papers were; Customer Loyalty, Making it Easy, The Role of Incentive schemes in Improving Customer Satisfaction and Ownership and Operationalisation. Fizzback also held a prize draw for everyone, to win an Amazon Kindle. The winner was Sean Humphreys from Bank of America MBNA.
One of the guest speakers was Lisa Hulme-Vickerstaff, Head of Customer Research at O2 who presented on using Fizzback to allow O2 as a company to be more customer centric. Speaking on the second day to a packed room Lisa explained how this was achieved by using multi-channel feedback to generate data that was used to improve processes such as first call resolution and create customer and employee “fans”.
If you would like to receive a copy of the white papers please contact Mike Cooper at [email protected].
About Fizzback
The Fizzback Group are innovators in customer engagement. Founded in 2004, the award winning Fizzback solution helps companies to listen, respond and act in real-time to their customers’ comments. Feedback captured at the point of experience is analysed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent majority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value and positive word-of-mouth.
The Fizzback Group is backed by Advent Venture Partners and Nauta Capital.
