LONDON, 11/05/2010 – Fizzback today announces a partnership with Professor John A Murphy, an academic thought leader in the field of customer management. Fizzback will work in close collaboration with Professor Murphy to create a highly differentiated body of intellectual property that will benefit both Fizzback’s clients and industry thinking.
According to Professor Murphy: “I’m delighted to have entered into a formal partnership with Fizzback: a company that has a compelling vision, coupled with leading-edge technology. I’m looking forward to extending their thought leadership platform, providing the necessary academic rigour to decompose the undisputed business value they’ve added to their impressive clients.”
Fizzback CEO Rob Keve continues: “We’re really pleased to welcome Professor Murphy into the extended Fizzback family. The combination of his impressive body of academic research and the practical advice he’s offered to leading organisations makes him a rare find. Augmenting our vision with Professor Murphy’s considerable expertise, we plan to extend our thought-leadership position in the customer management space.”
Over the coming months, Fizzback will release the findings of a number of groundbreaking studies conducted in close collaboration with Professor Murphy.
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About Fizzback
Fizzback helps brands to engage with their customers. The Fizzback™ service solicits instant customer feedback at the point of experience and employs a unique artificial intelligence engine to understand the nature, sentiment and tone of comments. Tailored responses are generated and delivered in real-time, driving meaningful conversations. Relevant staff are intelligently alerted, enabling companies to resolve customer issues quickly, and an interactive dashboard, including KPIs and verbatim customer feedback, helps senior management drive their business by voice-of-customer.
Fizzback™ is being used by companies determined to innovate and differentiate themselves through a superior customer experience. In practical terms it is like being able to walk the shop floor 24/7, listening to what your customers are saying and acting upon their insights.
Headquartered in London, Fizzback is privately owned and backed by Advent Venture Partners.
Contact: 0845 067 1000
About Professor John A Murphy
Professor John A Murphy is a pioneer and thought leader on the dynamics of customer management and combines the roles of academic and international consultant specialising in customer management and service quality.
He is Head of Corporate Relations at Manchester Business School and was previously Faculty Head of Development, with responsibility for identifying and formalising partnership opportunities for the Faculty of Humanities, which is the largest of the University’s 4 Faculties. He has experience of working with numerous blue-chip organisations, including Abbey, British Council, BT, BUPA, Centrica, Eversheds, Lloyds Banking Group, O2, Shell and Tesco.
John has established a unique cohort of PhD scholarship students in conjunction with leading UK companies. These students are specialising in service quality/customer retention research with an emphasis on issues which have a practical relevance to industry. This is the largest doctoral research group in this specialist area in Europe. In this regard, it is his stated objective to further enhance the international reputation of Manchester Business School as a centre of excellence for management studies. He is a regular contributor to the Management and Executive Development programmes at the Manchester Business School Executive Development Centre.
He chairs and directs the Customer Management Leadership Group. CMLG is a network of senior executives from public and private sectors, leading academics in customer management-related fields and experienced practitioners in the implementation of customer centric change.
He holds 4 professional fellowships and is a member of the International Academy for Quality, whose members are chosen from the most active protagonists of quality in the world.
He is the author of 6 books, the most recent of which, The Stakeholder Balance Sheet: Profiting From Really Understanding Your Market, was published in 2008.
John Murphy is a Food Science graduate of University College, Cork and has a Masters degree in Science from Trinity College, Dublin and Doctor of Philosophy degree from the University of Ulster.
