Fizzback was the proud technology partner at this year’s glittering MOFILM awards ceremony in Barcelona, where some of the world’s most promising creative talent competed for a once in a lifetime chance to work with Hollywood legend Jon Landau; Oscar winning Producer of Titanic and Avatar.
Contestants submitted short adverts for some of the world’s leading brands, including AT&T, Samsung, Best Buy, Chevrolet, Yoplait and Pepsi, with winners judged by an audience made up of industry movers and shakers and senior executives from each brand.
Audience members took part in two live votes (Make An Ad and Pepsi Short Film) and submitted the reasons for their choice instantly using the Fizzback Engagement Platform. As the awards were closing, comments relating to the winning films were displayed on the silver screen.
After a close-run contest, Abe Forsythe and Matt Reeder were crowned the overall winners of the Pepsi short film competition for their entry ‘GPS’, while Henry Schofield took top honours in the Barcelona Ad competition for ‘Samsung changed my life’. Each lucky winner scooped a $10,000 prize and a chance to work with the producer that many critics claim has taken film to a new level.
About Fizzback Fizzback helps brands to engage with their customers. The Fizzback™ service solicits instant customer feedback at the point of experience and employs a unique artificial intelligence engine to understand the nature, sentiment and tone of comments. Tailored responses are generated and delivered in real-time, driving meaningful conversations. Relevant staff are intelligently alerted, enabling companies to resolve customer issues quickly, and an interactive dashboard, including KPIs and verbatim customer feedback, helps senior management drive their business by voice-of-customer.
Fizzback™ is being used by companies determined to innovate and differentiate themselves through a superior customer experience. In practical terms it is like being able to walk the shop floor 24/7, listening to what your customers are saying and acting upon their insights.
Headquartered in London, Fizzback is privately owned and backed by Advent Venture Partners and Nauta Capital.
About MOFILM MOFILM believes that in the age of accessible, digital filmmaking, an independent filmmaker with just a camera and an idea can produce high-quality, commercial ideas. We want these ideas to be seen. Our competitions provide the platform for filmmakers to make ads for some the world’s leading brands, winning money and prestige in the process.
MOFILM filmmakers are valued by brands. Our competitions give our partners a chance to tap a huge reservoir of international filmmaking talent, as well as developing a wealth of content to be distributed to online and via mobile devices. Our partners discover a whole new advertising model.
www.mofilm.com
To talk to anyone at MOFILM, or more information, please contact:
Anna Svensson
Porter Novelli
Direct line: +44 207 853 2246
