The Fizzback Group is pleased to announce the appointment of Rowland Adshead as Commercial Director, EMEA.

Rowland was most recently the Managing Director, UK and Ireland of Microstrategy, the leading independent provider of Business Intelligence solutions. Previously, Rowland was VP of Oracle’s CRM and Siebel business in UK, Ireland, Africa and Israel. Prior to Oracle’s acquisition, Rowland worked at Siebel for eight years and was responsible for the commercial business across Telco, Media, Utilities, Retail and Manufacturing.

Rowland enthuses: “I am delighted to be joining Fizzback at such an exciting time in the evolution of Customer Experience Management. With my background in CRM and BI I am positive that the collection and analysis of real-time consumer feedback at the point of experience is the most valuable customer insight an enterprise can own”.

Rob Keve, CEO, The Fizzback Group adds: “We are delighted to have someone of Rowland’s calibre join our team at Fizzback as Commercial Director, EMEA. He brings a wealth of commercial and leadership experience from Siebel, Oracle and Microstrategy. Rowland will be an instrumental part of our transition to a highly successful international enterprise.”

About Fizzback

Fizzback helps brands to engage with their customers. The Fizzback™ service solicits instant customer feedback at the point of experience and employs a unique artificial intelligence engine to understand the nature, sentiment and tone of comments. Tailored responses are generated and delivered in real-time, driving meaningful conversations. Relevant staff are intelligently alerted, enabling companies to resolve customer issues quickly, and an interactive dashboard, including KPIs and verbatim customer feedback, helps senior management drive their business by voice-of-customer.

Fizzback™ is being used by companies determined to innovate and differentiate themselves through a superior customer experience. In practical terms it is like being able to walk the shop floor 24/7, listening to what your customers are saying and acting upon their insights.

Headquartered in London, Fizzback is privately owned and backed by Advent Venture Partners and Nauta Capital.