Fizzback, pioneers of real-time customer engagement, today announced the addition of Jonathan McKay as chairman to its board of directors. A 30-year technology management veteran, McKay will provide strategic counsel to Fizzback on strategy and processes as the company continues its rapid growth.
“Jonathan McKay’s expertise and strategic guidance has helped propel a number of innovative software companies to greater success,” remarks Fizzback CEO Rob Keve. “His deep experience, spanning product strategy, sales, marketing, and international operations, and depth of knowledge in key sectors such as telecommunications make him an excellent addition to lead our board as chairman and a valued asset for the entire Fizzback management team.”
“Driven by highly competitive global markets and tough economic conditions, businesses are compelled to get closer to their customers, listening to and acting upon what they have to say” said McKay. “Fizzback has already made a great a great success of their Engagement Platform, with clients such as Phones 4u, T-Mobile and Marks & Spencer making great strides in improving their customers’ experience. The market opportunity is huge. I am very excited to play a key role in helping Fizzback become a leading global provider of customer engagement solutions.”
McKay currently serves as chairman of two UK-based software companies, Exony and Tribold, and US-based Oblicore. Previously, McKay was an advisor to the board of the leading UK-based OSS software provider, Cramer Systems. Earlier in his career McKay was vice president and general manager of Sun Microsystems’ Tools and Integration business unit. He joined Sun as a result of the company’s $700 million acquisition of Forte, where he held the role of COO and CMO.
Robin Klein remains an active member of the Fizzback board, and will continue to advise in the capacity of Non-executive Director. According to Keve: “We would all like to thank Robin for his advice and support, helping us scale the business as Chairman, over the past four years. We’re glad to benefit from his ongoing support.”
About Fizzback
Fizzback helps brands to engage with their customers. The Fizzback™ service solicits instant customer feedback at the point of experience and employs a unique artificial intelligence engine to understand the nature, sentiment and tone of comments. Tailored responses are generated and delivered in real-time, driving meaningful conversations. Relevant staff are intelligently alerted, enabling companies to resolve customer issues quickly, and an interactive dashboard, including KPIs and verbatim customer feedback, helps senior management drive their business by voice-of-customer.
Fizzback™ is being used by companies determined to innovate and differentiate themselves through a superior customer experience. In practical terms it is like being able to walk the shop floor 24/7, listening to what your customers are saying and acting upon their insights.
Headquartered in London, Fizzback is privately owned and backed by Advent Venture Partners.
Contact: 0845 067 1000
