LONDON – 17 November 2008 – Fizzback is pleased to announce that the majority of UK consumers that purchase a mobile phone and contract in the UK are engaging in the Fizzback service. Partnering with a number of major retailers and operators such as Phones 4u, The Carphone Warehouse and T-Mobile, Fizzback has become the channel of choice for consumers to express their views and engage in a dialogue with the brand.

Consumers are being polled by Fizzback at key “moments of truth” in their relationship with providers, including at the point of purchase, after their first bill, after a customer service or telesales interaction, and critically towards the end of their contract period. Retailers and operators benefit from real, actionable insight that allows them to fine-tune their whole operation, and often recover as-risk customers instantly.

Across all clients in the sector, Fizzback is reaching out to around half a million individuals per month, gaining unprecedented insight into the mood of the mobile communication consumer.

Tom Shorten, Operations Director at Phones 4u believes that driving behaviour at the front-line is critical to improving the customer’s experience. “We’re committed to ensuring all our employees are the friendliest and most knowledgeable in the industry. Fizzback has proved a perfect way to align the key performance indicators of our employees with customer satisfaction and advocacy. There’s no way to debate huge volumes of verbatim customer feedback,” concludes Shorten.

Fizzback CEO Rob Keve states: “We’re delighted that Fizzback has become a critical component in customer experience management in the mobile telecommunications sector. We’re processing vast amounts of consumer insight, and integrating this intelligence into the front and back office systems of our clients, allowing them to take immediate action, building customer loyalty. Given the challenging economic climate, it’s never been more important for consumer companies to get closer to their customers.”

About Fizzback

Fizzback helps brands to engage with their customers. The Fizzback™ service solicits instant customer feedback at the point of experience and employs a unique artificial intelligence engine to understand the nature, sentiment and tone of comments. Tailored responses are generated and delivered in real-time, driving meaningful conversations. Relevant staff are intelligently alerted, enabling companies to resolve customer issues quickly, and an interactive dashboard, including KPIs and verbatim customer feedback, helps senior management drive their business by voice-of-customer.

Fizzback™ is being used by companies determined to innovate and differentiate themselves through a superior customer experience. In practical terms it is like being able to walk the shop floor 24/7, listening to what your customers are saying and acting upon their insights.

Headquartered in London, Fizzback is privately owned and backed by Advent Venture Partners.

Contact: 0845 067 1000