Phones 4u, the mobile phone specialist, has launched an SMS campaign to help build loyalty with its consumers. The company has worked with customer engagement firm Fizzback to develop the scheme, in which the company and its customers exchange messages from when they first buy a phone in-store and as they receive their first bill. Jim Slater, director of marketing and CRM at Phones 4u, said, “Fizzback provides us with vital insight into the mood of the customer base and how our stores are driving satisfaction and advocacy. We view it as an essential component of our customer management strategy.”
“We know our customers are talking – the mobile phone is an important and emotive part of their lives – we just want an appropriate way of joining in that conversation to ensure we shape our processes around their needs,” he added.
