The Fizzback Group is pleased to announce the appointment of John Coldicutt as Chief Marketing Officer.
John’s most recent role was with Amdocs, a NYSE listed provider of customer experience systems, where he was Director of Marketing for their global services business, totalling well over $1BN. Prior to that, John was Director of Regional Marketing across EMEA and Latin America, driving awareness and thought leadership activities, and working closely with the sales organisation to drive revenue. John joined Amdocs in 2003 and was initially responsible for their global strategy for business intelligence and marketing automation, building a business through a combination of acquisition, product development and strategic alliances, notably with SAS.
Prior to Amdocs, John spent three years at Hyperion (now part of Oracle), a Business Performance Management software vendor. John began his career at UK glass manufacturers Pilkington where he held a number of roles in Operational Research, IT and ultimately in Strategy and Marketing, where he drove a strategy process, reporting into the European Board, culminating in one of the most successful product launches in the company’s history.
On joining Fizzback, John comments “I was attracted to Fizzback for a number of reasons. Firstly, the significant gap in the market that they had uncovered around in-situ feedback management, and the difficulty that large consumer brands have in tapping into the voice of the previously silent majority. Secondly, the ingenuity of the solution they have built, with artificial intelligence driving meaningful customer dialogue. And lastly, the quality and energy of the management team – I’m looking forward to working with a great team to help consumer brands engage with their customers.”
CEO Rob Keve adds “We’re very excited to have someone of John’s calibre join the team. John’s depth and breadth of experience, and true expertise in Customer Experience Management will be invaluable in driving our growth strategy, taking Fizzback from being one of the most exciting start-ups to an established leader in this space.”
